Stop Leaving Money on the Table
In this blog, I am going to introduce you to a feature that Facebook and Instagram ads allow you to do. I will talk about ads that follow you around the internet and how to leverage the power of remarketing.
Ads That Follow You
Have you ever experienced an ad that appears to follow you around on the internet?
One day, browsing from your work computer, you find a cute pair of shoes that you love. Later that evening, while you are scrolling through social media, you see an ad from that same pair of shoes, and yes they are as cute as you remember.
A few days later, you are at home paying bills from your personal laptop and you see another ad for those adorable shoes in the sidebar. You click on the ad and purchase the shoes.
What is Remarketing?
Is the internet reading your mind?
No, it’s not but that company is leveraging a very powerful technic called remarketing. When a potential customer visits their website a small piece of data is collected about this particular visit. Now, this potential customer will start seeing ads for the specific product or service they spent the most time looking at.
Companies that do not use remarketing are leaving money on the table. They could be converting more people into buyers and customers, but they are not using this tool to remind people of their unique offer.
You can remarket based on people who visit a certain webpage or take a particular action on your website. For example, you could retarget people who add an item to their cart but do not complete their purchase. You could also retarget people who visit your "work with us" page.
Follow Up with Your Clients
This is the best way to market because it allows you to follow up with that customer. You can create ads that show up to the same people who already showed interest in your business. This allows your product or service to stay “top of mind.”
These ads serve as a friendly reminder to a person to complete their purchase because we all have interruptions and chaos happening in our lives.
The Power of the Facebook Pixel
Remarketing is a unique feature of social media ads. If you install the Facebook pixel onto your website you will start collecting data on all the people that visit your website. You can then use this information to create custom audiences and retarget people.
If you don’t know what a Facebook pixel is or how to install one check out this step by step guide created by Facebook. The process is very simple and manageable.
How To Install a Facebook Pixel
Remarketing With Videos & Engagement
There are other ways to retarget people through Facebook and Instagram ads. You can retarget people who watch a video, or who engage with your social media pages, or who are on your email list. These are all ways to stay top of mind with new audiences and your current customers, greatly increasing the likelihood of a sale.
If you are wanting to start exploring Facebook and Instagram ads and using them to grow your business then download my free guide. This guide explains the 11 different types of Facebook and Instagram ads and which one is best for you based on your unique business goals and objectives.
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