A Marketing Budget that Works Smarter Not Harder
Wouldn’t it be nice if you could advertise only to people who fit into your dream client prototype?
Well, it’s possible with Facebook and Instagram Ads.
Unlike traditional advertising platforms such as newspapers, TV, radio, and billboards. Social Media ads allow you more control over who sees your ads. This capability not only helps you attract more people who fit into your dream client prototype to work with you, but it also ensures that your marketing budget works hard for you.
For example, if you are a salon that specializes in women’s hair then spending money on a TV ad will mean 50% or more of the people who see your ad will be men or children who you do not serve. This is a wasted opportunity for your marketing dollars.
With Facebook and Instagram ads, you can target women who live within a 20-mile radius of your salon, ages 25-55, who enjoy shopping at stores like Ulta Beauty and Sephora. This is a specific audience based on location, gender, age, and interests. Likely if a woman is into beauty stores like Ulta and Sephora she will appreciate spending good money on getting her hair done.
Do you see how this is a much better use of their marketing dollars? The ads they create on Facebook and Instagram will only show to people who can actually benefit from their service.
Mother’s Day just passed so another creative use of advertising money could be to create a target audience of men who live within a 20-mile radius of the salon, ages 25-55 and create an ad that speaks directly to them. You could encourage men to purchase gift cards for the special lady in their life whether that be their mom, their wife, their daughter. By doing this type of ad you can be assured that your ad will relate more to your audience because you’re writing this ad specifically to men.
This is just one example of the power of Facebook and Instagram ads. The power to attract more of your dream client is at your fingertips. If you want to start running social media ads for your company but don’t know where to start. Join Social Media Ad Lab. You will learn how to set up and run a profitable ad campaign in Facebook and Instagram in just 4-weeks.
If you want to start exploring social media ads now, then check out my free training videos on Facebook. These will get you started today!