Turn $500 into $500,000 with Facebook & Instagram Ads: Here's the Story!
How did I take a $500 spent on social media ads and turn it into over $500,000 in sales? That’s half a million dollars in sales.
Well, here’s the story.
I served a small private college promoting a full-tuition scholarship competition. Their main objective was to get students to apply for the full-tuition scholarship. They knew that roughly 50% of every student who applied for the scholarship would become a student in the fall.
I was very strategic about the ads I set up promoting the scholarship competition. I placed myself in the shoes of a high school senior and we decided to make sure the scholarship application could be 100% completed on a cell phone.
We set up ads with specific audiences and retargeted students with different ads asking them to take bigger steps along the way. Our first ads were simple video ads with the main objective of getting them to watch a promo video of the college.
The students who watched the video were then served another ad promoting the scholarship competition and driving students to the full-tuition scholarship application page.
The final ad we ran was a conversion ad optimizing for submitted applications. You can see that during each phase of the campaign the action we were asking students to take got bigger, and it worked. We had 34 submitted scholarship applications come through in one month of running ads for $500.
The tuition cost (excluding room and board) to attend this private college is roughly $30,000 a year. Therefore if 50% of the students who applied for the scholarship (17 students) attend in the fall then the college will make roughly $510,000 off one campaign of ads. That is assuming that those students only stay at the college for one year.
The lifetime value of those 17 students is likely much higher than $510,000 because maybe they stay at the college for four years and after graduating, donating money each year to their beloved alma mater. Who wouldn’t like to turn $500 into $500,000?
If you want to start running profitable ads in just four weeks then join Social Media Ad Lab. This course will teach you the exact same processes and steps I used when working with the college to help you build strategic and profitable Facebook and Instagram ads in just 1 month.
This is possible and it doesn’t have to be overwhelming or confusing. Facebook and Instagram ads are a tool to
Do you want to start running social media ads for your business, but feel overwhelmed by all the different features?
Do you feel frustrated because your perfectly crafted Instagram post is only getting 5 likes?
Are you annoyed by the hours wasted on free guides and YouTube training videos?
If you answered “yes” to any of these questions. Then save yourself time and money by enrolling in this course. I get excited about social media marketing, but I am fueled by the success I see my clients get from Facebook and Instagram ads. I want to see you start running successful and profitable ads to grow your business as well!
By joining Social Media Ad Lab you not only gain lifetime access to the video trainings, which I will updates as new features come out, but also a community of business owners who are applying these same tactics in tools for their own businesses.
Enroll today and start seeing results!