3 Reasons Why Facebook & Instagram Ads are the Best Marketing Investment
When it comes to marketing your product or service there are a ton of options. There are traditional marketing platforms such as TV, Radio, and Newspaper and there are digital marketing platforms such as Google, YouTube, LinkedIn, Twitter, Facebook, and Instagram. I want to share 3 reasons why Facebook & Instagram ads are the most effective and cost-efficient way for you to advertise.
- Ads Are Not An Interruption
Let's be honest, when you are watching your favorite show on TV or listening to your jams on the radio a commercial break is an interruption. You know the difference between what you are watching or listening to and the advertisements. However, when you are scrolling through Facebook & Instagram, ads appear in the same format as every other post. They don't interrupt your time! Actually, people often find social media ads to be helpful or useful. 78% of American consumers say they’ve discovered products on Facebook.[1] Using Facebook and Instagram ads allows you to get your business in front of people without interrupting their day.
- Ads Are Relevant
Ads on Facebook & Instagram allow you to target a specific audience. Your dollars work harder because your ads are only showing up to a particular audience who is much more likely to purchase from you. For example, if you are a wedding photographer who is interested in serving couples who want a beach wedding, then you could target engaged couples who live in your area, who enjoy surfing, swimming, and who like the brand Ray-Ban. Your ad would show up in front of people who are already looking for a wedding photographer, and who love the beach!
- Ads Reach The 95%
Did you know less than 5% of people who like or follow you actually see your social media posts? This means that 95% of people who are already interested in your brand are not seeing your posts. If you have 1,000 followers that means 950 of them aren't seeing your posts. You can run an ad on Facebook & Instagram specifically to your page followers. This helps your brand stay top of mind, and turns one time purchasers into repeat customers.
These are three of my top reasons why I love using Facebook and Instagram ads and why I love helping other business owners set up and run ad campaigns. If you are convinced that you need to start running Facebook and Instagram ads today then start by downloading my free guide. It will explain the differences between the 11 different types of Facebook & Instagram ad campaigns and how to select the right ad campaign for your objective.
If you are a high achiever, who wants to run Facebook & Instagram ads but doesn’t have a lot of extra time. Let’s talk about my one on one services where I will create and build ad campaigns specific to your company and goals. Email me at [email protected].